That 30 mil is just taking some very conservative estimates..I've done some poking around their sites, playing with putting things in the cart etc etc to get some ideas order sizes and 30.00 was really not even close.
The average user that's buying new would spend close to 100.00 for few months worth of product..X what did we say, about 2500 buys per day, based on a 75% bounce rate and a 25% buy rate..think about those numbers a minute and consider also that site traffic is increasing..
That doesn't even take wholesaling into consideration...and IMO I'm starting to wonder if +7 isn't closer to 8 even...I dunno man..it's big, whatever it is, of that I no longer have any doubt.
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