Let's say you graduated in the top quartile of your class in computer science from a top school like MIT or Stanford. Are you seriously going to pick Intel over Google?
It's not that Intel SW engineers are incompetent. It's just that the *best* SW engineers will tend to work elsewhere. There is a huge range in talent when it comes to SW engineering and I'm arguing that more of the top talent work for Google vs. Intel.
Steve Jobs:
I observed something fairly early on at Apple, which I didn’t know how to explain then, but have thought a lot about it since. Most things in life have a dynamic range in which average to best is at most 2:1. For example if you go to New York City and get an average taxi cab driver versus the best taxi cab driver, you’ll probably get to your destination with the best taxi driver 30% faster. And an automobile; What’s the difference between the average car and the best? Maybe 20% ? The best CD player versus the average CD player? Maybe 20% ? So 2:1 is a big dynamic range for most things in life. Now, in software, and it used to be the case in hardware, the difference between the average software developer and the best is 50:1; Maybe even 100:1. Very few things in life are like this
The top semiconductor talent will go to Intel or Qualcomm :)
A-players attract A-players.
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