Plenty of avenues, are available to this company for financing. Many people are going to be surprised when its announced, even the staunchest of critics mouths will drop open in awe.
If I am the CEO, I finance 3m to JBII. I am not looking for the assert, I wan it success to get more. At least I will keep finance it! If I let it go out of business, I may lose 3m and lose my credit. That is another reason I am keep to buy.