Agree with Fill. If all you care about is "facts" about "revenues", then you'll be too late to invest. By the time info about revenues becomes fact, the price will already have risen (or fallen).
If we just discuss facts about revenues, then we'll just be regurgitating quarterly release info which anyone can look up (and besides, things would get really boring!)
All the tracking of adwords, order numbers, likes and traffic ranks, and speculating about the potential of the websites and growth strategy is in an effort to anticipate what upcoming revenues will be like, and being able to predict that accurately is where you'll make the best returns. You might think some of these things don't affect revenues, and you might be right, but they're certainly worthy of discussion.
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