How much money is Intel going to make selling a Quark module?
BTW, if embedded stuff is so exciting, then I don't know how you can be bearish on ARMH. This is where ARMH grew up...embedded, low power computing. And, frankly, they're far better at it and have a much richer partner ecosystem than Intel does.
However, if you want an idea of just what kind of potential there is, I direct you to the following: