Yes, we care about the markets that Intel's going to make money at, not a bunch of $0.30-$0.50 chips in an incredibly crowded market.
I know a company that sell chips in that price range at over 50% gross margin consistently. Don't knock it. I wonder how many ARM licensees sell phone SoCs with >50% GM.
Smartphone market except for a few high end phones(Apple) is becoming a commodity and there is no money to be made. Intel clearly stated in IDF in Nov. that it will not miss the future computing trend. It will at the same time try to address the mobile market. Its share has grown in tablets and will grow further. Intel is addressing it as it sees fit and not at your pace. That is why it is up to you now what you want to do with your money.