So does that mean for WM to get their 39% BBDA must pay them 25 cents per can sold to dump them? lol
Lol, no of course BW doesn't pay Walmart.
But since WM is dumping them means the distributor/BW gets nothing from it. Walmart of course doesn't mind getting free product to sell and gain 100% on it since they don't buy the product in the first place. Its a win/win for Walmart.
Distributors must be cringing seeing their product being given away for free. Can see why distributors stop restocking at many locations because the margin isn't there.