My opinion matters as much as anyone else's on this or any other board.
The cold hard reality of it is that AAPT sucks no matter how anyone looks at it. It's had over 10 years to develop, make and sell products in one specific industry. So far they've spent over $25M in cash and failed miserably. I can see it if AAPT were a high tech or biomed company, but a dog food company? Come on. Seriously, who can spend that much money and not succeed? You have to try extremely hard not to succeed. But, B&L have managed to do it. Kudos to them.
If the accumulated deficit isn't enough, by the end of 2014 they'll have more write-offs of inventory in one year than sales in their 11 year history. Pathetic.
If AAPT's supporters definition of success is getting a product made and into WM, than AAPT has already succeeded. Too bad it takes a whole lot more than that to succeed. Know what it takes? Sales to end users. Those haven't happened, and most likely won't ever happen because B&L don't know how to do that.
It's not my opinion that AAPT sucks, the numbers say it all.
Is this the year APPT folds like origami?