Clarification: The 38% figure in my ENTA valuation model (#msg-94993406) is volume share, not dollar share. The 23% consensus figure in Mark Shoenbaum’s buy-side survey is dollar share, not volume share.
Given neck and neck trial results, there seems to be a possibility that ENTA gathers 62% and GILD enjoys 38%. Just thinking.
The highest market share within the U.S. that the ABBV combo could ever expect to attain is 45% since GILD has a more desirable combination. I personally feel 40% would be an incredible accomplishment and should be a goal set by the company through pricing and marketing strategy.