Replies to post #101430 on Bravada International Ltd (BRAV)

[thatguy157]

I agree with you here. Any CEO who puts his own hard earn money should be respected.

I agree and I think this is being overlooked by this board. Danny could have diluted for money, but instead he put his cash into the company. That shows confidence from the CEO that knows more than we do behind the scenes.

Is this TV advertisement was right ?
If so, why it is not aired before holiday season ?

I don't know. My guess would be finance reasons. I do know that BRAV in Q1 2013 did 1.2 mil in revenue and 150k profit without VivaVuva.com being a new revenue driver. Q4 2012 Brav also did over 1.2 million in revenue and almost 140k in profit without VivaVuva as well. My point is that Brav was doing just fine without the additional revenue driver.

When he was focussing on new vivavuva why he completely neglected main money making OL?

I agree that you build in the slow season for the busy season. The advertising dollars decreased (granted not as much as the sales per percentage). But advertising dollars are only pulled if they are not producing a return for cost. Why spend $5 to bring in $4? Danny did touch on this in the CC and the mgmt discussion on the Q3 report. Just maybe (I know how hard it is for some here to believe) Danny was telling the truth about advertising return. Perhaps the Alexa rankings were accurate and the web hits were real but people were just not spending the money.

Why he is coming with forward looking statements with no
follow up ?

Business dictates what is followed through and what is not followed through. If a company is going to buyback shares at .003 with record sales and the PPS jumps %500 should the company still use that money for the buyback at such a higher valuation? Or does business dictate to put that money into further growing the business? It is a CEO's decision what will bring the best shareholder value in the long run.

Example.. Danny built 3 websites in a rather short period of time a few years ago with perhaps the intention of only one of them taking off. The websites were Worldofswimwear.com, Worldofjeggings.com, and Onlyleggings.com. Now we all know from the financials which website took off to produce over millions of dollars in revenue the last year alone. But because he released 3 websites and the other 2 did not take off, does it make sense to continue to fund the other two non successful websites? Some would say this shows a lack of follow through with the other 2 websites that did not work. But business dictated to stop the other two websites and focus on the leggings website. In business (which I am sure you know)sometimes you throw things on the wall and see what sticks. Is this an example of no follow through? Or did business dictate another direction?

When stock market is all time high he is blaming economy ?

There will always be companies that are successful and failures no matter what the state of the economy. Interesting read below
http://www.cnbc.com/id/101268344

I am a big board stock trader and I have reserved theories about our market (but I will trade them either way). Brav does not have the flexibility that larger retail companies have to continue growing sales while cutting margins. Neither here nor there, I never assess blame on anything for my business. Danny and I differ there. Adapt and overcome is my theory. We shall see how Bravada performs going forward to see if any adjustments are made for whatever state the economy is in.

I know you will be answering all , I would love to see your explanation to change my view of DA.

I don't want to change your view of DA, that is not my department. I really don't have a problem with anyone's opinion positive or negative if they are derived from facts or logical speculation. I have issues with information being twisted and manipulated without logical reasoning. I also have a problem with misrepresentation of the facts.

I don't agree with everything Danny does with Brav, but for the most part I do understand from a business perspective. I know Danny is not out to deceive anyone. Why would a CEO try to drive the price of the stock up if he was going to put 81k dollars of his own money into the company? That is almost the exact opposite of a "pump and dump" or a "typical pinksheet CEO." I am not defending DA or anyone about what Bravada is doing. Like I said I may not agree with everything (I do not know retail though), but I do understand.

GLTA
GO BRAV