There are things I might do differently but retail is not my department. Danny has a lot more information and experience about the company and retail than I do.
First of all based on cash infusions he made clearly shows Company is starving for cash still he will go forward with expensive TV advertisement and on top he will not go to air the same before holiday season.
Starving for cash? Maybe Danny was covering the cost of the commercials and the additional cost of VivaVuva.com out of his own pocket? I can provide a link to my speculation.
The Company expects to incur an additional $30K - $40K in costs for VivaVuva.com before generating elevated revenues. The costs are particularly centered in television ad time purchase as well as labor and media creation.
When you know company is starving for cash do not come forward and make forward looking statements such as buy back or we will be exploring to move to another exchange,just shut your mouth, get your ducks in a row and just surprise all share holders.
I wish the facts would be referenced before making such inaccurate statements. The "buyback" PR was made after the company had its highest revenue and profit producing quarter in its history. The PPS was in the .003 range. The PR was mearly insinuating an approval to do a buyback if the market did not appreciate the PPS, not a guarantee of a buyback. The revenue was about to exceed the market cap, why on earth would the company not want to do a buyback? The PPS then took off shortly after and the money would be better used into the company after the valuation became higher. It is just business, and that is what business decisions are.
Upisting can not occur until a two year audit is complete of the Annual Filings. Prior to 2012 there is nothing of real substance to take out the expenditure of auditing those years.
These are my objections with DA as well as some enthusiastic board writers. In long run it hurts the SP and do not help at all.
Do you know why I don't care about the PPS right now? Because I know if the PPS gets too low then the company will stop its growth/expansion cost and use that money to take the stock off the market increasing my individual percentage ownership in the company.
I am not an enthusiastic board writer. I am a business minded investor that reads filings and follows the market. I have been proven right by filings in the past, but this is not about right or wrong or personal issues with the CEO.
This is about money. The only question I ask myself about Brav is this...
Is the current PPS going to be the all time high from this day forward for Bravada? My answer is not a chance.