The underlying positive of the Apple app finalizing is that Roku will get finalized and everyone else and TDEY can say we are on all devices even Kindle. That looks alot better for the Company.
In the CC Clark said they would start advertising and promoting it after the Apple app release, because why spend money on PR if not everyone can use it. Yes I agree the movie list is terrible, but once Apple app is out should be able to add more too.