Re: As you note, a better product only sells *itself* when it has a 10X advantage. Which, even the most optimistic evaluation of NGA doesn't place it.
AMD does not have a 10x advantage, either. Wherever you concocted this arbitrary number, I don't see how it should be taken as a rule of thumb, especially when there are plenty of examples in this market where a small fraction of that swing has been enough to sway customer buying decisions.