Viewing that notebook vendors have taken conservative attitudes in developing new models for launch in 2014, global demand for notebooks is expected to remain stagnant in the first half of 2014, according to Taiwan-based supply chain makers.
Notebook shipments in first-half 2014 will hinge on sales in the North America and Europe markets from the Thanksgiving-Christmas period in 2013 because, if sales performance is short of expectation, retail chains will have to clean inventories and reduce shipments from vendors in the first half of 2014, the sources said.
Unlike component makers' conservative outlook, notebook ODMs Quanta Computer and Compal Electronics think that global notebook demand will rebound in 2014, the sources indicated. Quanta and Compal may see more orders possibly because notebook vendors are likely to concentrate ODM orders on Quanta and Compal to minimize production costs, the sources suggested.
Digitimes Research forecasts global notebook shipments at 158 million units in 2014, dropping 6.63% on year.
The emerging market trend is just brutal. No wonder Intel doesn't do regional revenue breakouts anymore in their financial disclosures. Emerging markets used to be the growth story.
IDC: PC shipments and growth by region and form factor, 2012-2013 (m units) ------------------------------------------------------------------------ Region Form factor 2012 Y/Y 2013(f) Y/Y ------------------------------------------------------------------------ Emerging markets Desktop 94.8 -3.90% 85.3 -10% Portable PC 110.4 0.50% 96.8 -12.30% Total PC 205.2 -1.60% 182.1 -11.30% ------------------------------------------------------------------------ Mature markets Desktop 53.5 -4.70% 50.3 -6% Portable PC 90.6 -8.50% 81.8 -9.80% Total PC 144.1 -7.20% 132 -8.40% ------------------------------------------------------------------------ Worldwide Desktop 148.3 -4.20% 135.6 -8.60% Portable PC 201.1 -3.80% 178.6 -11.20% Total PC 349.4 -4% 314.2 -10.10% ------------------------------------------------------------------------
----------------------------------------------------- Region Form factor 2017(f) Y/Y ----------------------------------------------------- Emerging markets Desktop 78.2 -1.20% Portable PC 106 4.80% Total PC 184.3 2.20% ----------------------------------------------------- Mature markets Desktop 42.7 -3.90% Portable PC 78.1 -1.30% Total PC 120.8 -2.20% ----------------------------------------------------- Worldwide Desktop 121 -2.20% Portable PC 184.1 2.10% Total PC 305.1 0.40% -----------------------------------------------------