ROX, I agree they are doing all the right things to be successful now and when insiders and others invest $50,000, $100,000, $200,000 financing to, (from the 8k) The Company intends to use a portion of the proceeds to finance the acquisition of additional bourbon inventory in support of the growth of its Jefferson's bourbon brand.
I'm even a little more excited about the following Q after this one cause of the holidays.