It may seem like a minor thing, but Jingdong Mall’s new decision to formally change its web address is one of the most welcome pieces of news that I’ve seen in China’s e-commerce space in quite a while. I realize that of course I’m exaggerating a little, but the latest decision from Jingdong does seem relatively significant because it demonstrates the company is trying to create a unified and consistent image for consumers and investors as it gears up for a large IPO likely to come later this year in New York.Many readers may be unfamiliar with the Jingdong name, because the company is often referred to in both western and Chinese media by its original web address of 360Buy.com. But its formal name has always been Jingdong, and the company even made a minor attempt to boost public awareness of that title when it launched a brief IPO attempt last year that later got aborted due to abysmal investor sentiment. (previous post)
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a wide range of other domestic and foreign players, many of whom are eager to get some returns on their investment and are pushing the company to make an IPO sooner rather than later.
. . the company likely to get a market valuation in the $6-$8 billion range . .
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