Naa, I think that's a false webpage. Been done before down here in JBi land. RKT facebook comes to mind. Mostly promoters for JBi. Maybe even with bordy's blessing.
Hallmark Kaleidoscope | home http://www.hallmarkkaleidoscope.com Kaleidoscope nourishes the creative spirit. It is a place where children are invited to be creative, have fun, and feel good about their own special ideas
one can click on that hallmark link (btw this DD was done in RT <realtime> earlier this year) when another venue had *redacted* the CRAYOLA info from the NYDEC annual info
now here's the *key* >> one has to input the word *colorcycle* in the SEARCH box of the kaleidoscope website
shocking .. that one actually has to click on this link ;)
and when one does that hand movement .. this is what can be read
Hallmark Kaleidoscope Crayola-ColorCycleLoad the Toad!
Kaleidoscope is proud to join the Crayola ColorCycle initiative, a program launched on Earth Day 2013 that converts used markers into a clean-burning liquid fuel that can be used to heat a home, run a car or cook food!
Kaleidoscope is an official collection station for used markers. Children and their families are invited to bring their own used markers to Kaleidoscope and drop them in our collection station located in the lobby.
Details of the Crayola ColorCycle Program Plastic markers are collected and sent to the energy conversion site, where the markers are collected in a large container and the plastic is melted. The hot liquid plastic then travels into a reactor, where the temperature is even higher. The reactor breaks the long molecular chains into shorter ones as a result of the intense heat. The shorter molecules become a gas or vapor and float out of the reactor into a cold chamber. The vapor is cooled to room temperature and turns into a clean-burning liquid fuel.
Because a closed system is used to make the fuel, and expended energy is used to power the process, there is minimal discharge into the air.
ColorCycle uses a process that repurposes the entire marker, regardless of the different kinds of plastic or how they are assembled.
To make this program a reality, Crayola partnered with companies such as JBI, Inc., a North American fuel company. Through its patent pending Plastic2Oil process, JBI is able to transform unsorted, unwashed waste plastic into clean fuel without the need for refinement.
Crayola has lesson plans available on their website to help teachers educate their students on the importance of sustainability. Go to Crayola.com/ColorCycle to learn more.
gasp ..
btw .. anyone who contacted Rock Tenn (RKT is the stock's ticker) understood exactly what came to pass ..
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