I have two celebrity picks that i think would sell a lot of vodka, but they might be too hot right now...but who knows how much mrib has in their budget? Aaron Paul who played Jesse on Breaking Bad or for something a bit different, but could work because of how cool his character was -- Jonathan Banks who played Mike Ehrmantraut on the show. I think Saul would be a bit too much...
the reason i dislike the art gallery part of their plan is their not really big news and the average joe could care less about them. but get a celebrity involved and people will go nuts because people like to imitate their favorites as much as possible. a picture of any popular celebrity attending some event drinking this vodka would do. i could see were their could be problems as their not a national brand yet, but hype is good get people excited to go out and buy this vodka just like sony and ms have been doing the last 6 months for their new hardware.