fine, but you should create an options for people... let their $$$ do the talking... give people layout options and see what/how much they'll pay for...
fyi, you don't have to have 3 columns... you really don't... really... seriously... for real...
It's going to be a 3 column site - we've got to figure out the best way to present it.
Just because? Even if everyone hates it? Has it occurred to you that that isn't SMART? And who dreamt up this idiocy? I think we have the right to know. And whoever that person is, I think he or she should be here to answer for what he did.