Replies to post #26679 on Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

In the Fall of 2010, Thomas Metzger, said to be very experienced in franchising with such restaurants as the Sizzler, was hired as COO. Not even on the masthead today -- the current President is experienced in construction.

In July of 2011, BCCI announced the hiring of Robert Palmer as Director of Franchise Development. Mr. Palmer was reported to have previously been President of various franchise-based companies, including one he founded which made its way to NASDAQ.

Despite the reported hiring of such luminaries, the company didn't even file state-required franchising documents until late last year -- and that excluded the 'home' state of Washington, finally filed this year.

And, how many franchises have in fact opened up? Certainly nowhere near the 50 that the company said were planned for 2012 alone? Maybe one or two?

So, we do have to take this most recent addition with a grain of salt, while watching Barista's reality show on TV.