your missing this entire set-up- its a numbers game and its about the opportunity of Eco selling its product in thousands of stores not just the first 40
How many lumber brands does Home Depot offer? only a few- how much lumber does HD sell annually- close to 18 billion..
This is Home Depots description- so as much as I'd like to become your first follower Archie I will follow Home Depot as its the leader in this industry
Eco Red Shield Protected Lumber is a major breakthrough in lumber protection and for the building industry. This revolutionary, eco-friendly lumber is protected by a coating that controls the moisture in lumber and protects the lumber from mold, wood-rot, termites and fire for the life of your home. To back it up, Eco Red Shield Protected Lumber comes with a 10-year warranty. [No other lumber can say that. Eco Red Shield Protected Lumber is eco-friendly and safe to use. It contains no formaldehyde or hazardous chemicals. We feel that this protected lumber can significantly reduce the demand for timber because structures built with it will last longer and won't require the same amount of maintenance or repair due to mold and termite damage.Eco Red Shield Protected Lumber is protected against mold, thus providing a healthier environment for people who live there - it emits no odors while being protected in the most innovative way. It was recently awarded Greenguard certification for indoor air quality and was found to significantly reduce the natural formaldehyde emissions from raw framing lumber.
Market Data 
Markets 
AI
