During my pre-retirement days at Intel I watched a lot of programs promoted by various organizations get their chance at bat. Very few get the corporate muscle behind them and they only get that muscle when they have shown they have done all the work to set up for a win. Previous HTPC efforts were not in this class; not even close.
This one looks like it will out-do Centrino based on what I've seen so far. And Centrino itself has a nice run ahead of it as well.
And there won't be any useful piggybacking by AMD on it. I can't believe they actually tried that crap. They turn from piggybacking to squealing like a pig before the year is out.