Well said Lenard. I guess people (including myself at times) get emotionally attached to their stocks. It's not a case of loyalty or not- rather you have to watch out for yourself too. The method you employed worked well and to your advantage; that being able to average down. Once the pps starts tanking people just sit on the sidelines hoping for it to go up, rather then buying more at a lower price and improving their stance. Good Luck.