SK Energy shot won 2013 Product of the Year award!
....in reviewing Walkers great post.....I have found out that I neglected this big win for Power Brands. Guys: its why Power Brands in the Beverage Industry RIGHT NOW is like: Gretzky in his prime scoring 212 points for Oilers...or Jordan winning all those Championships.......or Babe Ruth hitting 60 homers....or of course my Detroit Elves and Orcs like Bob Probert from the Red Wings scoring 30 goals in 1987 WITH over 300 penalty minutes, never done before......eh Nitwit? (when hockey was raw, real and fights were awesome to behold especially LIVE):
They won Product of the year with 50,000 voters, in the ENTIRE category covering ALL of 'Energy Drinks'.
.....dips will be and are just opportunities to add or finally get in :
Product of the Year is the world’s largest consumer-voted award for product innovation. Established 25 years ago in France, POY currently operates in 32 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.
In the US, the Product of the Year seal is backed by the votes of over 50,000 consumers, serving as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.
Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by TNS.
Winning products are announced in February of each year and receive the right to use the POY seal in marketing communications for two years.
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