News Focus
News Focus
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totffe

08/24/13 10:31 AM

#51188 RE: Sooah #51185

Getting approval for chain store shelf space is lengthy, and difficult. Chain grocery, convenience and drug stores do not let individual stores make this decision. New products must be approved by HQ and a slot in the chain's shelf schematic must be allocated before delivery and placement can take place. New products must exhibit a high expectation of success for all of this to take place. I fully expect our products to achieve this, but it is not a slam dunk, nor does it happen over night. And then, the product must sell in order to hold on to this limited shelf space. To get approval, a new vendor must demonstrate to the chain store buyer why his new product will be in demand (advertising, unique niche, etc). Distributors must exhibit ability to maintain inventory, and service the stores accepting the product. All of this must take place before any product is shipped to wholesalers (distributors). Hopefully this has taken place, or is in the final process of happening.
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Anticipating

08/24/13 10:32 AM

#51189 RE: Sooah #51185

Thanks BB,
your Wisdom is always appreciated! BOLTA
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Walker

08/24/13 10:36 AM

#51190 RE: Sooah #51185

Lol. DBS just posted he sold his shares and is just now posting info he had from 2 weeks ago.
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tgy

08/24/13 10:41 AM

#51191 RE: Sooah #51185

BB That makes perfect sense to me. People who have never worked in the manufacturing, wholesale and retail businesses have no real understanding of inventory flows from the raw material orders to production to distribution to retail sales. It would not be unusual for that process to take 60 days. MINE announced on July 10th that the raw materials were ordered and we are now 45 days into the production, distribution and retail sales cycle.

I believe RISE and COFFEE BOOST will be in stores within the next 1-2 weeks.
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samsamsamiam

08/24/13 11:23 AM

#51201 RE: Sooah #51185

Have you contacted Avanzar like that poster did? Did they deny or claim anything different?
I believe the guy - simply because it matched up with what Avanzar - the OFFICIAL FACEBOOK posted in July.

https://www.facebook.com/AvanzarSales

(see recent posts by others)





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DBS

08/24/13 12:55 PM

#51222 RE: Sooah #51185

buybio, your post makes absolute sense if...

the statement is true below

"This first batch of RISE/BOOST to Avanzar is most likely sold and as you have opined will be distributed to stores,"

My statement was based on the normal time frame it takes from receiving the product in house and selling through the first inventory at store level. I did not mean the inventory would sit for 30 days but Power Brands should have produced extra product as "stock on hand" to cover themselves in case this blows through their first store placement. IMO

One would assume they pre-sold the first inventory run based on their connections but that's not always the case. You need samples of finished product for sales presentations and taste testing. And this was their first finish run according to Power Brands. This is not Monster or Red Bull, it's an unproven product looking for shelve space in an overly crowded segment. Yes we're unique and that should help. It just sounded like the right hand (Avanzar) didn't know what the left hand (Power Brands) was doing as is sometimes the case in Product, Sales and Distribution. IMO

I will be the first to admit I'm wrong but I'm just keeping it real based on 26 years of experience in Retail and Food Service.


This is all I'm going to say on this matter because your posts make the most sense and seem education based rather than emotional based.