My guess, they wanted the website to be perfect, establish a good product delivery system etc before going national...........sadly, its probably a great business decision on CC's part, but st here, the longs will suffer imo.
AAtlantis...My guess would be the new website isn't quite up to par yet. If the subs are going to increase exponentially, then the website better be the best it can be. They only get ONE crack at this initial rollout!