Don't judge a book by it's cover. HEMP is trying to capitalize the hemp industry in each aspect from planting to packaging. This entails multiple product lines and brands. I doubt they will go as far as retail - just wholesale and R&D, with possible distribution chains as well. Someone already mentioned it, a lot of educating the public is going to help push these initiatives.
I agree the website does need an update, but that takes precious time and resources. Maybe Alan would like to help with that... just sayin.