beacon27: we could not handle a Superbowl commerical even with DC's. You need the infrastruture to handle millions of a hits to the website, they need inventory to support the possible huge rush of signups. If this happened it would be something 5-10yrs away. Keep dreaming. I doubt Netflix with 5million subs will be having superbowl ads they are a waste of money for 1 second of ad.
I'd rather keep our costs way down at this point. One of the things that makes this stock extremely exciting and different from SIRI and NFLX...is the low cost that it has thus far for acquiring a subscriber. If it can continue to keep those costs low as more and more subscribers come in....very nice