"Rentrak Corporation announced today that consumer spending on video game rentals surged during the week of Thanksgiving due in part to the release of the Xbox 360 video game and entertainment system from Microsoft. Projected U.S. consumer spending on video game rentals rose (+) 44% during the week ending 11/27/05 from the previous week (week ending 11/20/05) from $17.0 million to $24.4 million."
"The U.S. video game rental market experienced its best week yet this year," said Brad Hackley, Vice President of Home Video Essentials at Rentrak. "While consumers are still waiting to get their hands on Xbox 360 consoles, current Xbox 360 owners contributed 3% to the weekly game revenue. This is a significant contribution considering 18 games were available at time of launch."
By: César A. Berardini
Teambox . com
Dec. 5th, 2005 7:04 am
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