Bad Boy Vodka will be what Samsung is to Apple in the phone world. A Low end-High end vodka. Apple appeals to those with a lot of $$$, Samsung appeals to those who want an Apple device but cannot afford it/dislike Apple followers. Same with BBV it will be a cheaper high end vodka that people who want to feel like Ciroc drinkers but be a class of their own. Absolutely love the whole not competing with Ciroc, but we're cheaper and just as cool campaign! Haha brilliant.
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