My thoughts on all of this (take it as what it is: just my opinion in the way my twisted mind works lol.)
I believe 100% it is to set up a particular deal as far as financing goes. When I look at EWSI, it is still a startup (obviously) that is run by a CEO with tremendous past successes in RAPID growth, Now lets just entertain the idea for a second that they have a couple bigger deals coming up, perhaps involving the transfer of stock, perhaps not.
A. Martie could have had all his debts paid off and just took 50m shares at the .015 price. Looks good on paper, cleans up debt, etc. Downside: No more shares. If deals move quickly, he runs the risk of not having any shares "owed" to him that he can bank on to make sure he retains control.
B. Martie takes the 50m at .003315. He is still owed money, which IMO isnt the worst thing in the world. Doesn't look as great on paper, but it does show that he is willing to bypass pay and bonuses in order to retain extra capital for expenses/deals. This allows him to retain a "back-up pool" if you will, of debt that can be converted to stock IF deals rapidly are popping up AND/OR some of the BIG investors get in.
If this thing was to get up to say .20 a share (which i honestly wholeheartedly believe at some point it will) the fact that Martie still has a back-pool in case of large amounts of shares being bought up by one person or an investment group is a plus to me. As said by other posters, the company can buy back the shares or retire shares if need be.
Long story short, I believe it is just "posturing": they are simply trying to be in the best position for what is more than likely one or two bigger deals that are on the horizon. I could be completely wrong, not denying that, just my take on it all. I'm certainly not an expert, but I put my money where my mouth is.