Probably came out of AMD's hide, yet again.
When the PC market is healthy AMD usually ships a fair number
of units at low ASP. Since the downturn Intel's unit sales have
consistently dropped at about half the rate of total PC sales or
less. In contrast AMD took a disproportionately higher hit.
Remember, over the course of last year AMD unit sales dropped
by about a third in all three major x86 segments (desktop, laptop,
and server).