Oh well, 4K is non-exclusive...but the delivery methods vary...& NTEK's is superior in nearly EVERYWAY I can think of....Sony is NOT the only one either: Red-Ray is a downloadable 4K Device...it costs $1,750.00...there will be others too I'm sure ...in time...but so far NO ONE compares with the one HHSE has its' VODwiz bundled within.
Which, with over 3,500 International IPTV (Internet Protocal Television) Channels means VODwiz will be FRONT & CENTER...
Everytime someone launches their TV/Device VODwiz will be on their Menu...just like NetFlix.
Point being that INSTANT EXPOSURE to the product, instant BRANDING...& HHSE appears to be developing other partnership Channels, products, apps, etc. with NanoTech....the TV-Book Channel (when complete) will ALSO likely be pre-programmed into the device...