The few times $10 per barrel was claimed was always in the context of large production which was further clarified at the 2011 AGM. Nobody is foolish enough to believe producing only one barrel would cost only $10 any more than Crayola producing only one crayon in a quarter would cost them 1 cent.
Good grief, the company reported18% positive profit margins last quarter. It's laughable to claim they were reported as negative when anybody with an Internet connection can verify that false claim as bullshit. +18% gross profit margins is not negative: http://www.sec.gov/Archives/edgar/data/1381105/000121390013002375/f10q0313_jbi.htm
It will be interesting to read analysis on $500k in fuel sales in a quarter.