And what came before the iPhone? And what came before the digital phone? How long did it take to develop the analog phone? How long were these products in the market place before becoming obsolete?
Now lets look at plastics to fuel. How many hundred of millions have been spend by many companies on this? How many IP have been submitted by all these companies? Are these company still around?
JBII has spend just a small fraction as compared to the total. They may, or not, have resolved all the issue to move into a CFP position. This takes time, effort and $$$.