Hmmmm, sound like a funny bone might have been hit. Well this is what happens when you play with toys:
Just as the yearly cycle is marked by a series of consumerist celebrations - birthdays, holidays, Christmas, etc. - so the course of our lives has tended increasingly to be demarcated more clearly by the spending sprees they give rise to than by their significance as social rites of passage. The childhood preoccupation with ‘toys’ is a good example of this. Given a chance to talk to and occupy themselves with the adults around them, most children are fairly indifferent to toys. However, in a world in which those adults are themselves busily preoccupied with their own corners of the market, children have less chance of socializing than of learning the arts of consumership in their own specially prepared world of toys. Not only do they receive, from the moment their eyes can focus, a training in the acquisition and rapid obsolescence of consumer goods, but they are also inducted into a world of make-believe which offers virtually limitless market opportunities and which may very well serve to detach them for life from any commercially undesirable anchorage in the realities of social existence.’
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