Another thing to look at are the influx OF long termers when the deal is announced. 55 stores a month for a minimum of 12 months means a LOT of subscriptions. People who are wary with OTC stocks as long term holds would feel a hell of a lot better buying this when that info is announced as opposed to reading about speculation on a message board about 10 additional pilot stores. Bottom line is that news could bring in a ton of new blood into this stock who don't have the risk tolerance that we do currently.