I suggest legitimate service, wherein IVFH works with the chefs/co. catering the event and is paid appropriately....a quarterly revenue stream. It also might help IVFH stand out to potential investors if service was top of the line at the event, a so-called wine and dine extravaganza.
Having never attended such an event, I imagine it is hard for a company seeking investors to really stand out in a mix of thousands. People always remember the food, though. IVFH should use its business model to its advantage here.
Doing things like this and heavily focusing investor's attention on the growing organic and artisanal food movement, I think, are the key steps Sam ought to take going forward.
cheerio
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