my opinion, CC is going after the online movie and game rental market and looking to go head to head with NetFlix. Thats what my gut is telling me. CC has much bigger plans than just offering a place to rent some games and movies.
GNF is covering all in store promotion costs, CC is covering CC website costs. There is nothing but profit here for CC and no product to buy, ship, etc...... I usually agree with you (Jim) but on this point I strongly disagree. A profit to cost analysis suggests this will be a big money maker for CC once it is in over 600 stores and the subcount is much much higher. The percentage profit to cost will be huge and compounded.