My data say a succession of reverse splits eroded any trust the company may have had, though that can't have been much, given their constant changes of "business plan".
So. No interest, until a couple of people here took it up. And then after awhile, as predicted, the dilution kicked in bigtime.
If by "your data" you mean the daily short volume lists, they're irrelevant. Ever seen that stuff provoke a short squeeze? No? Of course you haven't. And you never will.