I am beginning to appreciate the level of effort you are putting into this. I feel your questions and concerns are growing decent and measured. Although the company does not seem like a pure scam, a con, or a vaporware machine, it does have the tendency to spend time on crafty "perception management".
You are right in your assessment that most investors in this stock form decisions on the simple heuristic --> Dixie and CanChew make products that we can physically touch and taste --> therefore they must make some revenue --> therefore MJNA must make revenue by some, whatever mysterious, association or internal labyrinthine mechanism --> and since there is a prohibition/legalization domino effect happening nationwide; revenues are about to pour in exponentially --> therefore we invest
... and that's about it. Few people if any actually take time to look at the disclosures and figures word-for-word and number-by-number under a magnifier glass.