I would say that the results for the last reported quarter for enerjel were weak, but should the product be deemd a failure based on a lack of sales from one channel in addition to the fuse website? There was no advertising effort to speak of and clearly no push by GNC employees to promote enerjel. Under the circumstances, I would have been surprised if sell thru had been good.
Does anyone think that the company should have brought the drops to market ahead of enerjel? After all, Tiger couldn't contractually promote enerjel. I might have poured all of the resources that Fuse had into the drops launch and followed it with enerjel after creating some brand awareness.
Market Data 
Markets 
AI
