Its not a matter if you're impressed with him. A simple google search reveals that he is "BFF's" with Kim K, appears on the show, and has roughly half a million twitter followers, in which he posted a photo about and tweeted the.
He was quoting as saying Electrofuse is a hangover cure. That is huge.
I am not impressed with Kim K or him, but no matter our opinions people follow personalities like that, and do what they do, wear what they wear, and use what they use. If he says hangover cure, people are going to try to test it out.