Also what I would assume, since I am not an officer or tied in any way to the company, is they are doing what MOST IF NOT ALL public start ups do.
They issue PPM or private placements.
"The sale of securities to a relatively small number of select investors as a way of raising capital. Investors involved in private placements are usually large banks, mutual funds, insurance companies and pension funds. Private placement is the opposite of a public issue, in which securities are made available for sale on the open market." http://www.investopedia.com/terms/p/privateplacement.asp
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