That's a good point. I think the snooty, exclusive, need a bunch of encyclopedic knowledge factor is a barrier for a lot of people getting into wine. It shouldn't be. We'll just have to be careful.
Here is a larger gif for you to play with. It is way too big for the ibox, but you can make out the terms better. Wet Dog is in there, so we are all set for the Franzia tasting. :)