I noticed this as well! Next week could be amazing. A good panic sell here and there is pretty much protocol. This one seems to be out of the way early lol.
My own novice speculation, again.
This play was brought down by a MM VNDM on purpose on Friday. They wanted it down here. Only question is why . I believe to shake out size and start the promo from a lower PPs for higher gains. If anyone can push this from these levels it's SMA.