But as in the Krispy Kreme PR, if that was indeed a patent infringment case at all, maybe neom is now aggressively pursing these cases in a kindler-gentler-public way so as to encourage settlement with the least publicity?
Guess time will tell, but I like the aggressivness we are seeing, and I don't expect PR's with much detail at this point.
SNIPP INTERACTIVE INC. Snipp Interactive Inc. 2000 Florida Ave. NW, Suite 230 Washington, D.C., 20009 SNIPP INTERACTIVE INC. LAUNCHES ‘QR IN THE CLOUD’, A CLOUD-BASED SOLUTION FOR SCANNING QR CODES WITHOUT AN APP (OR A SMARTPHONE!) June 13, 2012 TSX Venture Exchange Trading Symbol: SPN Clarification: The press release issued yesterday morning failed to mention that the ‘QR in the Cloud’ service is only available through messaging (MMS) in the United States. However, the service is available in Canada, Mexico and other countries through email. Below is the amended press release incorporating email instructions for those outside the United States. Snipp Interactive Inc. (“Snipp”), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), today announced the addition of its newest innovative mobile marketing technology, “QR in the Cloud,” to its “Mobilize Me” platform used by leading advertising agencies, brands and publishers. “QR in the Cloud” allows users to scan QR codes without a smart phone or QR reader app. Users can take a photo of any QR code with their mobile phones and send it in by messaging (MMS) to receive encoded content back via text message. By relying on basic mobile phone functionality familiar to most users, Snipp’s solution allows over 98% of the total mobile population in the United States to scan QR codes. Moreover, used in conjunction with Snapp, Snipp’s proprietary image recognition technology, “QR in the Cloud” allows not just QR codes, but any logo or distinctive image to be used as a mobile response code in campaigns. To try out a demo of Snipp’s app-less technology, take a photo of any QR code using your mobile phone and send it by messaging (MMS) to 76477 in the United States only. For those outside the United States, take a photo of any QR code and send it by email to snapp@snipp.com. Erik Hallstrom, CEO of Snipp noted: "’QR in the Cloud’ further demonstrates how we are differentiating our offering by developing unique technology. Marketers now have a response solution that works for virtually all of the mobile users targeted for a particular campaign, irrespective of the phone type or software they have.” About Snipp Interactive Inc. Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, - 2 - implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India. http://home.snipp.com/wp-content/uploads/2012/07/Snipp_QR-In-The-Cloud_June13.pdf
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