It's going to take a contract to change perception, and not just in a PR. Additionally, it will take several filings, audited financials, listing, etc to show that Seeker is the real deal and not just an elaborate stock selling scheme. None of this can happen over night, so the debate will go on for some time to come....
If this goes like N, current SNTL management will take a back seat to MK & company, and the share price will reflect the ability of those promoting it for personal gain to do so...