John,
Nice post...the only thing i'd throw out is this.. I'd say the website and great service are of equal importance.
One is not more, or less important, but equal !!!
Also - They updated it significantly in the last 24hrs.
I canvassed my family, and they each came up with a movie & game they'd like to see/play. Shrek/Animal crossings & my al time favorite movie -Animal House!!
All were found via the "Search Feature", and by scrolling through the alphabetical listing...
Website is a NON-issue at this time for me. I will sign-up for the sevice over the weekend, and report back what I find, and experience on turn around time in NJ.
The design of the website is important BUT not as important as delivering a great service. The website does not even hold a candle to the importance of our service. There are many companies who have wonderful websites and deliver a poor result and are failing.