You have a point. But Netflix website is not as good as it should be. Gamefly.com is a good design. Personally I don't see gameznflix.com design is ugly. It is the same as Netflix. What we need are speed and backup system and search eff. I hate walmart.com design and like target.com design, but walmart is #1. It is a personal taste. If the service is good and reliable, speed is fast, price is cheaper than netflix, titles are aval. people will come.
Cheap, quality, speed.
Fast speed, quality/price will suffer. High quality, speed/price will suffer. Low price, speed/quality will suffer. How to balance three things is a tough in real business world. Can Gameznflix provide low price, fast deliever, and high costumer satisfaction? That is a real challenge. Netflix failed (only DVD no games and price is higher than Gamznflix). Gamefly failed (only game no dvd). Blockbuster failed (online sucks). Walmart failed (bailed out). Amazon failed (no online rental). eBay failed (not core business)...list going on and on
Who can win the online DVD/Game rental war? Can Gameznflix be the winner? Anyone's guess. At least, GZFX is on the right direction...